Case Study: Minco
The challenge
Minco Technology Labs, LLC came to us expecting a simple web redesign. We capitalized on the opportunity and recommended not only a comprehensive website renovation, but a redesign with the capacity to drive new and untouched client traffic to them. In addition to developing an attractive and usable site that would represent Minco well, our challenge was ultimately to create business leads using cutting-edge software and Search Engine Optimization (SEO) technologies.
Our solution
One of the biggest challenges with corporate websites is that they grow stale or that they are difficult to update and maintain. Minco needed not only a fresh and dynamic content management platform (CMS) to develop their site, but also one with the ability to create a site with high-caliber SEO abilities.
For Minco, we chose Drupal as the CMS platform which best matched their current and future needs. Drupal would provide Minco the ability to quickly adopt content management responsibilities and efficiently update information across multiple areas of the site from a single location. After a smooth training process, Minco was able to begin adding and managing relevant content in order to increase SEO rankings easily and efficiently. Drupal’s power and ease of use has made MincoTech.com a force to be reckoned with in SEO page rankings for key terms in their industry.
Technology
- Drupal
- Javascript
- CSS
About the Client
Minco Technology Labs (Minco) was founded in 1981 in Northridge, CA to serve the high-reliability and military-specification semiconductor markets. Over the last three decades, they have grown to offer products and services across a wide array of industry segments ranging from military, space, and commercial avionics to medical devices, transportation, and oil drilling applications. Their world-class internal manufacturing capacity, quality certification processes, and product engineering expertise is the heart of Minco’s value proposition to their customers and strategic partners.
