Case Study: FrameLot.
Shortly after ProAce’s custom built ecommerce software went live, FrameLot was able to generate revenue through search engine marketing.
The challenge
FrameLot is a designer glasses source wanting to stand out from the competition. Not only do they want to secure a Top Three position on the major search engines, they want to ensure that the user experience is as intuitive and simple as possible. Additionally, they want to build lasting relationships with their clients. To that end, they have been looking for a firm able to increase their traffic through search-engine optimization, as well as one able to simplify their website design.
Our solution
ProAce focused on creating an intuitive, user-friendly site that yields a positive user experience. This involved building a website that implements an ecommerce store, emailing tools, and various CRM tools. The end result is a website that is more engaging to potential customers, both as a retail source and as a resource for knowledge and education about designer eyeframes, sunglasses, contacts, and prescriptions.
In addition to creating an ecommerce- and resource-driven website, ProAce analyzed the websites of FrameLot’s major competitors and determined that a Top Three ranking on the major search engines was achievable. While two major competitors to FrameLot both have strong, SEO-friendly sites, the rest are clunky with little to no search-engine value. Inbound link building coupled with strong copywriting and HTML coding will yield strong results.
Technology
- PHP custom development
- Magento ecommerce application
About the Client
FrameLot was founded by Dr. Emma Nguyen, a Houston-based optometrist dedicated to offering top-quality eyewear at affordable prices. Their goal is to provide eyewear at a lower cost, without sacrificing quality or customer service. In addition to eyeframes and sunglasses, FrameLot offers prescription lenses that rival or exceed those offered by traditional optical stores
