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In order to better serve its clients, Capital Sports and Entertainment needed a reporting tool which would allow them to learn more about their customers by analyzing historical data. However, this was no easy task given the large quantities of data that had been accumulated over the years.
Our solution
ProAce helped Capital Sports & Entertainment to analyze the sales and viewership of Austin City Limits data in order to set effective marketing strategies. This was done using MS Access. After analyzing the aggregated sales data, a relational database was developed to normalize the data for the purpose of the envisioned reports.
Austin, TX — Austin City Limits presents the best of America’s music from country and rock ‘n roll to blues to zydeco. Having showcased artists ranging from Stevie Ray Vaughan and Sheryl Crow to Ray Charles and Willie Nelson since its premiere in 1976, Austin City Limits is the LONGEST running show on PBS.
The challenge
In order to better serve its clients, Capital Sports and Entertainment needed a reporting tool which would allow them to learn more about their customers by analyzing historical data. However, this was no easy task given the large quantities of data that had been accumulated over the years.
Our solution
ProAce helped Capital Sports & Entertainment to analyze the sales and viewership of Austin City Limits data in order to set effective marketing strategies. This was done using MS Access. After analyzing the aggregated sales data, a relational database was developed to normalize the data for the purpose of the envisioned reports.
About the Client
http://www.aclfestival.com
Austin, TX — Austin City Limits presents the best of America’s music from country and rock ‘n roll to blues to zydeco. Having showcased artists ranging from Stevie Ray Vaughan and Sheryl Crow to Ray Charles and Willie Nelson since its premiere in 1976, Austin City Limits is the LONGEST running show on PBS.
Technology