Landing page optimization for your business
Improve your pay per click and email performance though landing page optimization.
The goal of Landing page optimization (LPO), an element of a wider Internet marketing process called Conversion Rate Optimization (CRO), is to improve the percentage of visitors to a website that convert to sales leads and customers. When a potential customer clicks a search engine result link or an advertisement, they are directed to a Web landing page that displays relevant information or content about that link or advertisement. LPO aims to make the webpage more appealing to target audiences through improved landing page design and landing page copy, and as a result, significantly improve conversion rates.
Proven techniques to increase conversion
ProAce uses proven techniques and technologies to optimize your landing pages to convert to sales or leads. We partner with industry leading solutions such as:
- Marketo - Marketo’ landing page software helps us create professional landing pages quickly and easily to help generate more leads and maximize conversion rates for your website.
- Magnify360 – Magnify360 is a technology that factors in dynamic visitor behavior into a landing page optimization strategy–it helps us analyze visitors’ actions in real time so that we can create the most optimal user browsing experience and positively impact your bottom line.
- Google – As the search engine with the largest market share, search engine marketing on Google is an essential element in the landing page optimization mix. We utilize the latest Google search engine marketing and paid search optimization strategies to improve conversion rates.
- Webtrends - Webtrends is a simple, sophisticated and flexible online tool that allows us to efficiently optimize landing pages. It is one of the industry’ most comprehensive and actionable testing, segment-driven targeting and site optimization tools.
Landing page optimization for your business
Improve your pay per click and email performance though landing page optimization.
The goal of Landing page optimization (LPO), an element of a wider Internet marketing process called Conversion Rate Optimization (CRO), is to improve the percentage of visitors to a website that convert to sales leads and customers. When a potential customer clicks a search engine result link or an advertisement, they are directed to a Web landing page that displays relevant information or content about that link or advertisement. LPO aims to make the webpage more appealing to target audiences through improved landing page design and landing page copy, and as a result, significantly improve conversion rates.
Proven techniques to increase conversion
ProAce uses proven techniques and technologies to optimize your landing pages to convert to sales or leads. We partner with industry leading solutions such as: