The Third Mobile Ecosystem

The current smartphone landscape has 2 major players and several smaller options competing for customers’ attention.  Google’s Android and Apple’s iOS operating systems offer users 2 very different perspectives on a mobile operating system.  Apple controls the user experience very…

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A Happy Team is a Happy Client

Personal History—Accounting and Sales

I have worked in various industries and positions throughout my career, each worlds apart, each requiring different mentalities and mindsets.  When I began my career with accounting, nothing entered my mind outside of dollars and cents.…

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We’re in the Cloud!

ProAce.com was recently moved to Rackspace Cloud Hosting. The transition was smooth and the service has been working great. Cloud hosting will continue to expand dramatically as we move forward, but there has been an extreme amount of…

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How To: Survive A Technical Industry When You’re The Creative Type

At one point or another, all of us have been the “New Hire”. When you’re in high school and college, it isn’t such a big deal, as you’re typically working in high-turnover jobs:  movie theaters, restaurants, and the dreaded retail…

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Price Modeling of ‘Daily Deals’ for Small Businesses

Jay Goltz, in a November 2010 editorial for the Small Business section of the New York Times, basically encapsulated my feelings about the Groupon phenomenon from a small business marketing perspective:

“As a retailer who has used Groupon

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Posted in Sales Tools, Tips & Tricks, Trends | 2 Comments

3 things to look for in a great client

Just like your prospects are interviewing your firm to determine if you are going to be a great vendor or partner, you should also interview them to see if they will be a great fit for your team. We’ve all

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Budget vs. Timeline

Custom development is not easy and estimating what’s involved to get the job done is not black and white. But naturally, before you start on a project you want to know how much it is going to cost and how…

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Posted in General, Project Management | 2 Comments

The Power of Social Media Marketing

The emergence of Web 2.0 technology opened a new door in advertising. Before, virtually all of a company’s marketing had to be a one-way message from the business to consumers. But the advent of social media sites like Facebook, Twitter,…

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Rapid Application Development in Django: Scoreboard

Django is an open-source web framework acclaimed for it’s seamless, no-nonsense approach to web development. Widely touted as the “framework for perfectionists with deadlines,” Django helps streamline the mundane tasks most web developers encounter — and even assists in making…

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Posted in Development | 1 Comment

The Power of the #Hashtag

The Power of the #Hashtag

It wasn’t so many years ago that hashtags were called pound signs and microblogging sounded like something biology students did in lab class.  In fact, it took Twitter 3 years, 2 months and 1 day to reach…

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Posted in Internet Marketing | 3 Comments