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Author Archives: Rob

The crossroads of healthcare and technology. Part 1 — The sales story.

By Rob on May 2, 2011

Healthcare and Technology

This is the first of a five-part series discussion about the intersection of healthcare and technology. It is exciting, interesting and filled with opportunities for improvement. And the best part, we don’t have to invent anything new,…

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Posted in General, Leadership, Sales Tools, Trends | Tagged , , , , , , , | 1 Comment

Custom Software Development Mindset

By Rob on September 27, 2010
Custom software development is not easy or clean
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Posted in Leadership, Project Management | Tagged | 2 Comments

Top 5 Web metrics that really matter

By Rob on February 9, 2010
Cash register dollars customer

Photo credit: Flickr/luzbonita / CC BY 2.0

Take a lesson from retailers in the mall--they know what the important elements are that can make or break a store's success. Shop owners intuitively look at just the few things they know mean dollars at the register. So I recommend looking at fewer, more telling measurements at first and improving only those. The rest of the success metrics to test, track and tweak will follow.
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Posted in Internet Marketing | Tagged , , , , , , , , , , , , | 1 Comment

A fresh start

By Rob on December 16, 2009
After years of having the same site and only updating it when we weren't slammed with work, we decided to go a different route. We have started our own blog. It will be about the company, cool technology and our work. In fact, it is hard to even call it work because we love what we do. Our developers actually code for fun when they are on vacation. Our marketing people practice what they preach and know how to make money with marketing. We have even run our own social networking site. And now we feel we needed a less stodgy, more relaxed space where we can share what we do, know and love.
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Posted in General | 2 Comments